Future looks brighter for Orange

Future looks brighter for Orange

June 9, 2016

The new UK chief executive of Orange, Tom Alexander, is to instigate a heavy shake-up of the company to improve customer service and public image.

The former chief executive of Virgin Mobile had retired in 2006, but was lured into the job by Orange at the end of 2015 to re-invigorate the flagging company.

Orange has 15.8 million mobile customers and over 1 million broadband customers, but has been declining in popularity because of poor customer service.

Alexander’s remedy includes axing 450 middle managers, opening 60 new high street outlets, and curtailing the expansion of India-based call centres.

The company currently employs 1,500 staff in India, but Alexander says he envisions a future where all call centre staff are UK-based.

Orange laptops are also on their way, which will include built-in mobile broadband access.

These will complement the company’s plans for a new superfast 14Mbps mobile broadband network.

Tim Yeo

Related Posts

Orange the best for Mobile Broadband

Comments Off on Orange the best for Mobile Broadband

TechFaith aims to ship 1.5 million phones this year

Comments Off on TechFaith aims to ship 1.5 million phones this year

Tiscali expands with Pipex broadband

Comments Off on Tiscali expands with Pipex broadband

Femtocells make indoor 3G five times faster

Comments Off on Femtocells make indoor 3G five times faster

Cost of 3 UK’s European calls cut from end of August

Comments Off on Cost of 3 UK’s European calls cut from end of August

Half of broadband users unhappy with speed

Comments Off on Half of broadband users unhappy with speed

Beware the hidden costs of broadband

Comments Off on Beware the hidden costs of broadband

Humber Lifeboat digs trench and installs own broadband

Comments Off on Humber Lifeboat digs trench and installs own broadband

Tiscali Enlarge TV Content

Comments Off on Tiscali Enlarge TV Content

Mobile broadband gaining ground on ADSL and cable

Comments Off on Mobile broadband gaining ground on ADSL and cable

Qualcomm wins 40 MHz UK radio spectrum

Comments Off on Qualcomm wins 40 MHz UK radio spectrum

Axell Wireless announces new digital repeater products

Comments Off on Axell Wireless announces new digital repeater products

Create Account



Log In Your Account